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Growth Hacker Marketing : ウィキペディア英語版 | Growth Hacker Marketing
''Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising'' is the second book by bestselling author Ryan Holiday.〔Schwable, Dan (Ryan Holiday: How Challenges Become Opportunities For Entrepreneurs ). "Forbes". November 8, 2014〕 It explains how growth hacking is cheaper and more effective than traditional marketing, and provides case studies of companies like Twitter and Facebook to illustrate the efficacy of growth hacking techniques.〔Schwable, Dan (Ryan Holiday: Why All Marketers Should Be Growth Hackers ). "Forbes". November 8, 2014〕 ==Background==
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising was released as 10,000 word e-single by Penguin/Penguin in September 2013, a bestseller on Amazon, then expanded and released in print by Penguin in September of 2014.〔Holiday, Ryan (Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing ). "New York Observer". November 8, 2014〕〔Abulashvili, Maya (Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" ). "Media Daily News". November 8, 2014〕 Prior to the release of the printed edition, free copies were available to marketing and coding students and professors upon request as an example of growth hacking.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Growth Hacker Marketing」の詳細全文を読む
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